The previous logo for The Ohio Association to End Sexual Violence contained the entire name and not the acronym. Since the website is oaesv.org, I felt the logo had to contain both. In development of this logo, I explored many options in the theme of movement, moving upward and forward, as well as collaboration, people working together for a solution. In the end, the client preferred the one with the upward flame, V for victory, a symbol of hope.