Across from Kings Island in Cincinnati is a new luxury camping resort Camp Cedar.
Artica Design was tasked with creating the corporate identity and the camp signage for the resort.
After settling on the name for the resort, I worked on several logo designs around the concept of the cedar tree. I wanted to keep the logo mark natural and earthy yet modern. I drew the cedar circle symbol in Procreate. I chose a soft cedar red brown and muted green with warm gray as the color scheme. I chose a logo font that was open and friendly, casual yet a bit upscale to reflect the direction of the resort.