Artica Design - specializing in custom graphics

Purova

Artica Design was contracted in conjunction with Savvy Owl Marketing in Wisconsin to develop a brand identity and product launch for Purova, a digestive supplement that aids digestion targeting three markets: body builders, athletes and seniors.

A logo is the foundation of the look and feel of a company. "Purova" is a combination of two words: pure and ova. The product itself is derived from eggs. The mark in designed in the shape of an egg with the P emerging from the negative space. Soft yellow gold reiterates the yolk of the egg and is complimented with a gorgeous blue. The design and the font have curves and soft edges but at the same time has strength and a strong presence.

Purova Immune

Digestive Defense

Button
Purova Metabolic

Digestive Balance

Button
Purova Endurance

Digestive Fortitude

Button

In targeting the three markets, four colors are used exclusively: Purova blue and gold, with black and white, with strong images for each product line, converted to high contrast HDR giving the Purova Brand a very recognizable look and feel.

Purova Metabolic

The jumping girl targets the healthy lifestyle audience being all inclusive of any active endeavor.
Button
Purova Immune

Specifically directed toward the body builder and serious athlete, the martial arts kick reinforces the positioning of digestive defense.
Button
Purova Endurance

A senior woman in a yoga pose hits the active mature market.

Button